tokidoki loves Yogurtland!
One of the staples of my diet during the 10th San Diego Asian Film Festival was yogurt from Yogurtland. It was mostly because they were located right upstairs from the theater and SDAFF staff members got a discount during the festival.
So when I walked into Yogurtland the first time I was surprised to see tokidoki characters splashed all over the store. tokodoki and Yogurtland have teamed up together in a similar cross promotion campaign that Domo and 7-Eleven have. Right now you can get special collectible spoons with tokidoki characters and special small size tokidoki cups. There are 4 collectible spoons in all, but only two are available while supplies last. The other two spoons won’t come out until later in November.
The campaign is proving to be very popular, at least it seems like it’s working based on how my SDAFF volunteers (who are mostly Asian-American high school students) were so excited about the tokidoki cups and spoons. Some were even trading spoons in an effort to collect the two that are currently available. And they can’t wait for the next two collectible spoons to come out.






























