Michael Phelps to be the brand spokesman for Mazda in China
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Winner of a record eight gold medals at the Games, Phelps has signed a seven-figure sponsorship deal to become the brand spokesman for Mazda in China, DMG Entertainment announced Sunday. The group, a division of Dynamic Marketing Group, signed the deal for Mazda, saying it is the biggest sponsorship agreement for a western personality in China.
“The people of China have been very supportive of me and my efforts to help promote swimming,” Phelps said in a statement. “I am excited to begin 2009 with my first return trip to Beijing since the Games.”
Phelps will endorse the new Mazda 6 model vehicle in a series of advertising campaigns that include television commercials, newspaper and magazine advertisements, outdoor poster advertising and personal appearances.
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