Gwen Stefani’s Harajuku Lovers Fragrance
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Loading ...GwenStefani is bringing her signature Harajuku style to the world in a wholenew way. To promote Gwen’s new fragrance line, Harajuku Lovers Fragrance, internationally acclaimed fragrance company COTY teamed up with LBi to launch a new interactive marketing campaign featuring an animated Gwen Stefani and her Harajukuposse.
The site allows fans to record, upload, and share videos of themselves singing Karaoke to the Stefani hit, “Harajuku Girls.” The video then instantly shared and made visible to everyone visiting the site.
Oh, did I mention that you can add comments on the Karaoke video too? Like this.
Link: Harajuku Lovers Fragrance
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