Yujin – Gachapon Capsule Toy
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PingMag interviews capsule toy company Yujin, a subsidiary of TOMY since 1988, holds 40% of the market share in Japan distributing over 120000 Gachapon machines and 85 million capsule products every year.
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Katsuhiko Ono says,
Capsule toys have been around for a long time, and is seems that the toys that children like do not change: They like toys that fly, are shiny, make noise, react in some way, or are pleasant to the touch. Kids especially like things that adults don’t like, such as insects, poo, toys that make fart sounds, and stuff like that. (Laughs)



























